British brand Christopher Ward has added a new eco-friendly model to its collection of C60 diving watches using recycled ocean plastics.
Following on from last year’s release of a bracelet produced in partnership with #tide SA, a Swiss company that collects and recycles ocean plastics in the form of wire or granules for injection molding, the new diver’s watch C60 #tide features the hashtag #tide on its crown and caseback, both surrounded by recycled #tide blue plastic rings.
“We worked with #tide last year to create a unique bracelet for the C60 BLUE – the limited edition for sale dive watch we created for the Blue Marine Foundation. The fantastic success of this watch has taught us two important things: our team is inspired by environmental concerns, and our customers want to see us do more with environmentally friendly materials, ”said Mike France, CEO of Christopher Ward.
The 42mm #tide C60 stainless steel has a sapphire crystal dial engraved with a 3D wave pattern printed with Super-LumiNova’s brightest, Grade X1 BL C1.
Water-resistant to 600m, the C60 #tide houses a Sellita SW200 COSC automatic movement and is sold in 95% biodegradable packaging. Christopher Ward will also donate USD 7 (£ 5 GBP) for each bracelet sold, on a watch or individually, to the Blue Marine Foundation charity.
The #tide C60 is available now through Christopher Ward, priced at $ 1,095 on a #tide oceanic material strap or $ 1,215 on a brushed steel strap.
Elsewhere in watches, Grand Seiko is abandoning a trio of green American exclusives.